Down Home · Confidential Market Analysis · March 2026
This document addresses one question: can a Tim McGraw-led rodeo series travel internationally? Three independent bodies of evidence — across star power, sport, and genre — answer yes.
Section 01
The standard international risk on any scripted series is an unknown lead. Tim McGraw is not that risk. Across television, live performance, and music, his name draws documented audiences in the markets that matter — before this production spends a dollar.
Global hours watched on Netflix (2025)
Top 15 most-watched licensed live-action seasons all-time
International reported box office revenue
640K+ tickets — Pollstar data since 2000
YouTube views from outside the US — spanning 50+ countries across 6 continents
Last 6 months — Tubular Data
Section 02
Rodeo is not an American export. It is a living sport with active circuits, permanent arenas, and tens of millions of passionate fans across five continents. The audience already exists — and in Brazil, it rivals soccer.
Brazil — The World's Largest Rodeo Nation
Brazil has built rodeo infrastructure that rivals anything in North America — a national television presence second only to soccer, with over 1,800 events held annually. This is not a cultural export finding new audiences. It is an independent global institution.
Signature International Events
Section 03
Streaming platforms have settled the genre debate. Taylor Sheridan's Western universe is the most globally distributed live-action franchise in television history. And at the box office, Western/Americana films earn a structurally larger share of revenue from European markets than the average film — in every major territory tracked.
Strongest International Markets
By days in the Top 10, the Sheridan universe performed longest in Argentina, Mexico, Chile, Colombia, Ireland, United Kingdom, and Germany — logging 2,500+ days each in LatAm markets and 2,000+ across the UK and Ireland. These are the same markets where Tim McGraw's 1883 performed longest — convergent evidence from two independent data sets.
Western/Americana films vs. average film — share of international box office since 2010
A select group of 10 Western/Americana films earns a higher percentage of its international box office from European and Pacific markets than the average film. The multiplier below shows by how much — in 8 of the top 15 territories, the genre punches above its weight.
Source: Luminate Data. Select group includes: Minari, The Revenant, The Hateful Eight, Killers of the Flower Moon, A Million Ways to Die in the West, The Magnificent Seven, Hell or High Water, Twisters, Nope, Eddington. Data as of 2/20/2026.
All data sourced from public records, industry reports, and verified journalism. Sources include: Luminate Data, FlixPatrol, PBR International, Metastat Insight, Business Research Insights, Pollstar, Tubular, Radiostats, Calgary Stampede Official, Festa do Peão de Barretos, Sociedad Rural Argentina / Exposición Rural Palermo, Morning Consult / Nielsen, ShelfTrend Analysis, Google Trends. Data compiled February–March 2026.
The Case
International risk on a scripted series comes down to three questions. Every section of this document was assembled to answer them — not with projections or optimism, but with data from the markets where this show needs to perform.
Risk Question 01
Documented audiences in 51+ countries — TV, live performance, and music.
Risk Question 02
815M+ hours on Netflix. Top 10 in 81 countries. Structurally overperforms in every tracked market.
Risk Question 03
Active rodeo in 27+ countries. 30M live spectators/year in Brazil. Broadcast in 180 territories.
The international risk case for this show is not a challenge to manage. It is answered — by data, by precedent, and by a star whose name is already recognized in the markets where this show needs to perform.
Down Home · Confidential Market Analysis · March 2026